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Now it’s time to energize your SEO strategy with some quality inbound links.  Inbound links are created when other websites link back to your website as a relevant resource in support of their content. Obtaining links from vendor sites, supplier sites, and authoritative industry sites can really boost the relevance of your website on search engines.

Guest blog articles are a fantastic application.  The idea behind guest posts is that everyone wins.  The host site gets a good piece of quality content, it's readers get yet another piece of information relevant to their interests, and you get to expose yourself to a completely new audience by posting to their blog instead of your own.  By including a properly placed hyperlink back to your website you gain the quality inbound link that will drive better search engine rankings.

While Google's Penguin update punished sites with a poor backlink strategy their Hummingbird update reinforced the value and ranking impact of quality links.